HeadSpin Empowers Global Agency to Simplify Device Testing and Enhance App Performance
VMLY&R HeadSpin case study

About the Agency

This global brand and customer experience agency harnesses creativity, technology, and culture to create connected brands. The agency is behind award-winning campaigns for blue-chip client partners.

The technology team at this top customer experience agency works across the organization to establish best practices for designing, developing, and launching memorable mobile applications for clients.

Challenges

With offices worldwide, including a team in Poland, and unique clients across various industries, the agency was searching for a simpler alternative to its internal device lab. It increased visibility into user experience and app performance.
Tick mark

Limited and complicated device access

The agency has its device lab, but obtaining devices was analog and cumbersome for designers and developers. This process was further complicated because the devices had to be approved by their clients, and their teams were distributed worldwide. The teams recognized the need for a faster and more simplified method and wanted to expand their device library.
Tick mark

Location restrictions

The agency’s team is closely integrated with another team in Poland. With their client’s app only available in the US and Canada, the Poland team had to find loopholes and ways, such as proxying a VPN, around testing specific location feature sets.
Tick mark

Perfecting digital experiences

The agency creates connected experiences for brands across industries. These experiences often included features that needed to be quickly accessed from day one, if not fully accurate and reliable. One specific client their team was utilizing HeadSpin for, relied on seamless user experiences and needed a tool to pinpoint and resolve issues swiftly for pre- and post-release cycles.
Optimize user experience and app performance
Solution

HeadSpin provides the ability to test and
analyze their clients’ mobile app performances on
real devices across select locations.

Dedicated devices, without the hassle of any
time-consuming processes

HeadSpin offers the agency local access to remote test devices in multiple locations in the US. This allows their globally distributed teams, such as their team in Poland, to remotely control and debug their apps simultaneously. By not having to undergo a complicated and time-consuming process of getting approval for and tracking their own internal devices, the team can spend more time building and innovating.
HeadSpin solutions to VMLY&R
app features testing

Testing features where they want, when they want

With HeadSpin’s global device infrastructure, the agency’s team in Poland can test specific location feature sets on the devices of their choice, just as they would if they were physically located in the US. HeadSpin also helps their teams perform more automation and strengthen their regression testing, so they do not have to rely on collaboration tools for tasks they need to be more dynamic.

In-depth performance monitoring and optimization

The agency can pinpoint issues early in and throughout the development lifecycle using HeadSpin’s performance monitoring and optimization tools. HeadSpin automatically surfaces QoE issues, identifies underlying root causes across all layers of the stack, and offers AI-powered recommendations to improve performance. With this visibility, the team can examine their apps more granularly and fix issues much quicker.
performance monitoring and optimization
ReSUlTS

“The performance piece is the part that I’ve never had the ability to do for analysis. We’ve used other tools in the past, but they don’t spit out the documentation or fidelity that HeadSpin does on the performance view.” - Director.

measuring performance

In-depth performance visibility

The agency is able to examine its apps at a more micro level and resolve issues faster for optimal performance.

Real-time, global testing

With HeadSpin's vast and diverse device catalog, the agency can test its apps on the real devices and locations of their choice.

Improved team collaboration and efficiency

HeadSpin helps their global teams automate and strengthen their regression tests.